BJ SABATE'S BUTI GROOVE:
It's All About Heart
Butigroove is the only
musically driven clothing line in Hawaii. Everyone is born with
a natural rhythm keeper --our heart.
The red dots symbolize the chambers of our heart....in the womb
for months all we hear is our mother's heartbeat..and we are born
into a world of rhythm...the seasons, the tides, the beautiful
mother nature. So turn it up and boogie down with butigroove!
Butigroove was created as a musically driven clothing line in
2000. Their mission is to create a clothing label that represents
a positive movement influenced by all things musical. Everyone
is born with a natural rhythm keeper: our heart. The two red dots
symbolize the chambers of our heart, which is the rawest form
of music. Surrounded by too many surf brands, they wanted to create
a clothing company not directly related to surfing, something
rooted in Hawaii, but able to relate to all walks of life.
Where did the word Butigroove come from?
Butigroove evolved from the word 'beauty.' The first design produced
was a womens camisole tank that read 'Have a Buti-ful Day!' backwards,
intended to be worn at night as a pajama. In the morning you would
be able to read 'Have a Buti-ful Day!' and start the day right.
Why is it spelled 'B-u-t-i'?
Founder Bj Sabate was in art school in Seattle, Washington, talking
to a classmate from Japan about Hawaii. His classmate said Hawaii
is so 'Buti' 'ful' with his strong Japanese accent. From the pronunciation,
the spelling b-u-t-i was visualized and that's how it all started.
Does it mean 'booty' like 'ass'?
No. But it can if you want it to. The best part about Butigroove
is that it's not in the dictionary, doesn't have a definite meaning,
and one can interpret it in their own way.
How can I be a Butigroove model?
Send us your photos and contact info and we'll get back to you.
You must be over 18!
Where is Butigroove headquarters and who
Butigroove headquarters is located in Hawaii at 500 A Piikoi Street
in Honolulu. Butigroove was founded by Bj Sabate in 2000 and is
currently distributed worldwide.
Can I submit any artwork for shirt designs?
Yes, please send inquiries to firstname.lastname@example.org
with contact info.
Please visit: www.butigroove.com
2009 Airtime Recording Company